Social media marketing can be an inexpensive way to raise the visibility of your brand and build a loyal following. Here are three steps to using social media for market your retail business.
#1: Create profiles on social networking sites. Make sure to put up a Google profile, a LinkedIn profile and a page at Facebook. For retailers with a local and/or regional presence make sure to build a profile at Google Local Business, Yahoo Local and MerchantCircle.com.
#2: Use social networking for special offers. Many retailers are experiencing great success offering special promotions via Twitter and Facebook. Limited-time offers exclusive to fans and followers of those sites work best.
#3: Build your Facebook page into a gathering place for customers. Feature special offers, coupons, discussions, photo galleries and reviews. Remember, though, that you need to make it someone's job to interact with customers who visit. And added benefit--you can run inexpensive ads on Facebook that are very highly targeted.
Make sure to make someone in your company responsible for interacting with customers through social media, and make sure they have the time to do it justice.
For more information, please visit our other Northern Leasing sites:
http://wiki.northernleasing.com
http://support.northernleasing.com
http://blog.northernleasing.com
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