12/24/09

Multi-Channel Marketing Challenges

Emarketer presents an interview with Fiona Dias, Executive Vice President, Partner Strategy and Marketing GSI Commerce who talks about the challenges of multi-channel marketing. Ms. Dias explores some of the inventory challenges affecting retailers in implementing a buy/order online-pick up at store strategy.

Read Overcoming Multi-Channel Hurdles at eMarketer.

For more information, please visit our other Northern Leasing sites:
http://wiki.northernleasing.com
http://support.northernleasing.com
http://blog.northernleasing.com

No comments: