A recent survey from eMarketer indicates that buy online, pick up in store is desired by consumers although few retailers can successfully implement it. This is an area where smaller, boutique retailers could provide a service that out-services the big box retailers.
Consumers desire convenience and security—if they buy online they want to pick up and return to the store. This can be a major inventory challenge for larger retailers. But boutique retailers, with smaller, more specialized inventory, can accommodate consumers.
For more information, read the eMarketer article Examining In-Store Pickup Options.
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